The mission was always to launch this brand with a single product—something that captures the nostalgia of my childhood on the Carolina coast while reflecting on an admiration of my home in New York City. The Salter is where I landed. It’s the sweater similar to the one you’d steal from your dad’s closet for a salty, late-fall beach walk. But somehow, it’s just as at home in the city, where the only salt in the air comes from the rim of a dirty martini.
A simple, yet thoughtful garment capturing the ethos of the brand that’s taking shape - a vision 10 years in the making.
